How i work

Unik My Color Creation Process 

At Unik, every creation is an immersive journey where color becomes a true vehicle of expression, freedom, and well-being. My unique approach blends observation, experimentation, and technology, all driven by my passion for color and my quest for authenticity.

1. Inspired Color Selection
Every project at Unik begins with the selection of a color that deeply resonates with me. This color must inspire me and align with my artistic vision. To achieve this, I observe it everywhere: in nature, in my daily surroundings, and even through online research. This immersion phase is essential to understanding how this color interacts with the world around us, and it can last several weeks. It’s not just about choosing a shade but about living the color, capturing its emotional and cultural nuances.

2. The Creative and Free Production of Color
The production process at Unik is divided into three key stages, each reflecting my authentic and intuitive approach to art.

  • Step 1: Raw Creation
    During this phase, I let my creativity flow freely. I apply the color on test surfaces and blend various techniques without limitation: oil, acrylic, pigments, and even industrial paint. Every creation is an exploration without boundaries, where every element is designed to convey what the color has given me. My only goal is to recreate the energy and soul of the color. I wear this color, I breathe it, I live with it, 24/7, fully embodying it in my work.

  • Step 2: Sizing and Defining the Color’s Personality
    Once the raw tone is established, I move on to a more technical phase: sizing. Through different processes, on surfaces like canvas, wood, or textile, I aim to see how the color grows and evolves under elements like light, wind, heat, or humidity. Unik always seeks to create colors with real personality and character. This phase is crucial to transforming a simple color into a living, vibrant work of art, aligned with the brand's values of freedom and expression.

  • Step 3: Digitizing and Immortalizing the Color
    Finally, to share this unique creation with the world, I digitize the color using technological tools and retouching AIs. My process is always transparent and true to the spirit of Unik: if the AI detects any retouches, I start over. I refuse compromises. Only when the color is perfect, without any necessary retouches, is it ready to be shared with you—through your outfits or home decor, bringing a touch of art and energy to your everyday life.

Conclusion: Sharing Living Art with the World
At the end of this process, I feel an immense sense of joy. Each color I create and share under the banner of Unik is a part of myself, an expression of my story, my experiences, and my living art. My goal is simple: to offer you a unique creation, a color that inspires you, brings you freedom, well-being, and brightens your daily life. I sincerely hope that these colors, born from this deep exploration, will touch you and become part of your personal expression.

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